Last Thursday, the Mount Vernon Springfield Chamber of Commerce hosted its latest Business Breakfast event, this time focusing on the ever-evolving world of digital marketing. Given the rapid rate of change in the online marketing landscape, this was a can’t-miss opportunity for local businesses to learn from some of the top experts in the field.

The breakfast featured three distinguished speakers with unique perspectives and years of experience.

First up was George Valenzuela from Intelligent Evolution, a master of local SEO. He shared his expertise and provided practical tactics that businesses can immediately apply to enhance their visibility in local search results on Google. His top tips included optimizing Google Business Profiles, creating location-specific pages and content, and effectively using local citations and backlinks. You can see George’s presentation by clicking here.

Up next was David Griffin from Griffin & Co. Marketing. David has developed a proven framework around the 7 C’s of Digital Marketing: Customer, Convenience, Competition, Communication, Consistency, Content, and Cohesion. He outlined how companies should build digital strategies around genuinely understanding their customers, being present wherever they are online, differentiating from the competition, tailoring messaging, maintaining a steady presence across channels, offering valuable content, and tying it all together for a unified brand experience. You may view David’s presentation by clicking here.

Rounding out the morning’s presenters was Anika Mercier from Ironistic. Anika’s talk explored how artificial intelligence impacts the marketing world, from predictive analytics and hyper-personalization to AI-powered content creation and ad models. While the changes driven by AI can seem daunting, Anika provided pragmatic insights into how businesses can gradually incorporate AI into their marketing efforts to drive better results. View Anika’s presentation by clicking here.

For Chamber members who missed out on this event, the wealth of insights and forward-looking perspectives shared by the speakers underscored the immense value of attending these educational sessions. View our calendar here to keep up-to-date and register for the latest events from the Chamber.